AI intake for PR firms
Porto learns the news, the audience and the timing behind each inquiry, so your account leads know what is at stake before the first call.
Halden Communications
AI assistant
Hi, I’m the AI assistant for Halden Communications. What are you hoping to get coverage for?
We’re closing a funding round next month and want trade and business press to cover it.
Audience already covered
So it moves on to the announcement
Congratulations. Is the announcement date fixed, and do you have a spokesperson ready for interviews?
What Porto does for PR firms
Porto replaces the contact form on a PR firm’s website with a short AI conversation. It learns the company, the news or goal, the target audience and the timing, and sends your account leads a brief before the first call.
What Porto works out in the conversation
These are the topics, not a script. Porto asks only what it still needs, so a visitor who mentions their timeline in the first message never hears that question.
News
The announcement, launch or story they want told
Audience
Trade, business, local or consumer press
Timing
Fixed dates, embargoes and events
Scope
One campaign or ongoing representation
Urgency
Reputation issues go straight to a senior lead
The brief your team gets
Every conversation ends with a one page summary and a fit score, sent to the tools you connect. Your team reads it before the first call.
See how it works
LEAD BRIEF
Veritas Grid
82
Strong fit
News
Funding round closing next month
Audience
Trade and business press
Timing
Date set, embargoed until the announcement
Spokesperson
CEO available for interviews
Questions from PR firms
Can Porto handle urgent reputation issues?
Porto routes urgent inquiries to the person you choose, so they reach a senior lead quickly.
Will it promise coverage?
No. It collects the details and leaves strategy and expectations to your team.
Does embargoed news stay private?
Conversations go only to the tools you connect, and nowhere else.
See Porto set up for PR firms
Bring what your team asks on a first call. We’ll set up the conversation around it and show you on the demo.
Book a demo