Know who you're talking to before the first call.
Porto replaces your contact form with a short conversation. It reasons through each answer, asks only what it still needs, and sends you a one page summary of every lead.
Northwind Studio
AI assistant
Hi, I'm Northwind's AI assistant. What are you hoping to build?
A booking app for our three clinics. Patients keep calling just to reschedule.
Roughly how many appointments a week across all three?
Around 900, and most changes happen the day before.
Is there a launch date you're working toward?
Type your answer
Sends leads to the tools you already use
A contact form gets you a name, an email and a budget picked from a dropdown. Porto has the conversation you'd normally have on the first call, and writes down what you'd want to remember from it.
This is what lands in your inbox.
When a visitor finishes the chat, the brief goes to HubSpot, Slack or email right away. It's one page, written in plain English, and it starts with what they actually need.
Their project, in their words
Budget, timeline and who decides
A fit score, with the reasons behind it
What to ask when you call them
LEAD BRIEF
Lakeside Family Clinics
Dana Ruiz · Operations Director
86
Strong fit
Need
Booking app for three clinics so patients stop calling to reschedule
Scale
About 900 appointments a week, most changes the day before
Timeline
Wants it live before January
Budget
Approved range, final number set with the owner
Decision
Dana and the practice owner
Ask on the call
How do they handle same day cancellations now, and do the three clinics share one scheduling system?
How setup works
We do the setup with you. Most of it is a conversation about how you qualify leads today.
01
What are you hoping to build?
Need
02
When do you need it live?
Timeline
03
Who else weighs in?
Decision
1. We map what it needs to learn
Tell us what you need to know before a first call. Porto works out how to get there in conversation, including when to dig deeper.
Strong fit
Needs review
Not a fit
Book call
CRM
Nurture
2. You decide where leads go
Good fits can book a call before they leave. The rest go to your CRM with the brief attached.
Thanks, Dana. Do any of these work?
Tue 10:00
Wed 14:30
Tuesday works.
3. It goes on your site
One snippet of code. After launch we read the first conversations with you and tune how it talks to visitors.
The research behind it
People have been studying chat versus forms for years. These are the findings we built Porto around.
5,200
open answers compared. People who answered in a chat gave more specific, more useful responses than people filling in a form.
Xiao et al., ACM TOCHI
1,800
people in a randomized study. When the assistant asked a follow up question, answers came back with more detail.
Barari et al., Survey Research Methods, 2026
Less guarded
People who knew they were talking to software worried less about how they came across, and were more candid.
Lucas et al., Computers in Human Behavior
Works in English and Spanish
Visitors write in whichever language they're comfortable with. You still get the brief in the language your team reads.
¿Qué te gustaría construir?
Una app para que nuestros clientes agenden sin llamar.
Perfecto. ¿Para cuándo la necesitan lista?
Brief sent in English
Pricing
A one time setup fee, then a monthly fee that covers hosting, the Porto AI model and changes. Claude is available as an upgrade. Full pricing
Launch
$249
per month
plus $1,500 one time setup
One intake, briefs by email.
Book a demo
One custom intake
Briefs by email
English and Spanish
A monthly review of your conversations
Growth
Most picked
$449
per month
plus $2,500 one time setup
For teams with a CRM and a sales process.
Book a demo
Everything in Launch
Up to three intakes
Briefs in your CRM and Slack
Fit scores and call booking
Lead dashboard
Custom
from
$900
per month
plus setup from $5,000
For several brands, regions or sales teams.
Get in touch
Everything in Growth
As many intakes as you need
Routing by region, service or rep
Readable by AI assistants that fill forms
Priority support
Common questions
Will visitors know they're talking to AI?
Yes, it says so in the first message. That's also the law in some places, and people tend to be more candid when they know there isn't a person on the other side.
How long does setup take?
What if a visitor would rather talk to a person?
Where does the conversation data go?
Can we keep our current form?
Want to see it talk to your own leads?
Send us the link to your contact form. On the demo we'll show you the chat Porto would run in its place.